It's'a Mario! And He's Called a Cab'a for You'a!

I'll admit, I take too many taxis at night when I should just take the subway like a good, green citizen. But it's hard to stick to my guns when my favorite fireball hurling, kart riding, mushroom addicted friend of Princess Daisy is paying for cabs in New York today to promote Mario Kart for the Wii.

According to AdWeek, " The popular video game character will be hailing cabs for midtown Manhattan commuters in the morning and during lunch to promote the launch of the Mario Kart Wii racing game. The costumed character will appear near the Sheraton Hotel on Seventh Avenue and 52nd Street."

Cute promo. Not very green. But racing leads me to a larger green/sustainability question: In a fuel crisis, how can we justify NASCAR? Something to ponder for another time.