Wednesday, April 9, 2008

Gore's Green Campaign: "We" The Unoriginal

What does $300 million buy you? Apparently a semi-original concept. AdAge and AgencySpy have been quick to point out that Al Gore's "We" logo and campaign concept may not be all it's cracked up to be in this New York Times write-up. Check out my post from yesterday, then check out this Converse commercial that's making the rounds. Then decide for your self.

For my money, I'd have wanted something more stirring than this campaign. The "we can do it" mentality is a wonderful sentiment, but it's not going to stir the non-believers or the people too apathetic to take action. In the words of Network's Howard Beal, "You have to get mad, goddamn it!" So far, the campaign falls as flat as people used to think the world was before they thought better of it...kind of like how people should think better of global warming if this campaign worked.

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